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Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

by Claudine Wolk and Julie Murkette

Authors want one thing: to give their books the BEST chance to be seen and sold. This essential guide keeps authors focused and motivated to market their books. Perfect for the first-time author or a refresher for the seasoned author, this fun, colorful book, teaches authors:

  • The fundamentals of book marketing: message, audience, and hook.
  • The breadth of book marketing options and how they work, with examples.
  • How to create a list of media contacts and develop a pitch that will reach them.
  • How to develop media kit items for their book promotion efforts.
  • How to develop a book marketing plan
  • The types of book reviews and how to get them.
  • The best social media channels for promoting books.
  • The best places to spend book promotion dollars.
  • And so much more…

Praise

“Informative, comprehensive, and thoroughly ‘user friendly’ in organization and presented, Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide is an ideal and invaluable resource for aspiring, published authors who are new to the publishing industry and the effective promotion, publicity, marketing, and selling of books to their intended readerships, as well as bookstore placements and library acquisitions. With a great deal of value as a refresher resource for even the more experience author, Get Your Book Seen and Sold is a critically important and highly recommended addition to personal, professional, community, college, university Writing/Publishing collections and supplemental Writer’s Workshop curriculum studies lists.”
—Midwest Book Review 

“Whether you are a seasoned or inexperienced author, this book will give you practical advice on increasing sales, building a brand, and making sure your book stands out in the crowd. A must-read for anyone trying to find their place in the book publishing community.”
—Cristy Bertini, Editor in Chief, Story Monsters Ink Magazine and Creative Marketer for Scholastic Book Clubs and Fairs

“Finally, publishing choices for today’s writers! Toss the antiquated how-to-publish books and make room for Claudine Wolk and Julie Murkette’s fresh look at today’s publishing/marketing needs. Get Your Book Seen and Sold is another example of how the writing community continues to look out for each other.”
Geraldine Donaher, Author, Educator, Mental Health Advocate

“Claudine and Julie provide a treasure chest for authors – both debut and experienced – who want to reach their readers. Loaded with colorful illustrations and charts, defining terms like galley and pitch and platform, this is a resource to turn to at any stage in the book publishing and marketing process. They provide clear explanations of self vs. traditional publishing and pitfalls to watch for along the way. Highly recommended for writers of all genres!”
Linda C. Wisniewski, author of Where the Stork Flies and Off Kilter

“Simple, easy to read and even easier to follow action steps to getting your book in the hands of readers! Highly recommend!”
Ciara Stockeland, Author and Podcaster

“With Julie Murkette’s wise help, my self-published book Open and Clothed made best-seller lists and had a national book tour. Thanks to her good advice, the book was featured on radio and television many times and shot up the Amazon bestseller list so fast that an Amazon vice-president called to ask what I did to promote it. Now, you can read Julie’s and Claudine’s sensible and essential advice in Get Your Book Seen and Sold.  I thank you both, and my next book thanks you too!”
— Andrea Siegel, author of Women in Aikido and Open and Clothed

“Demystifies book marketing and publicity with helpful worksheets, charts, and exercises. A great guide to gaining readers and harnessing attention for your book.”
Kelly Simmons, author of 9 novels sold in 12 countries

“Get Your Book Seen and Sold is a must-read for anyone looking to become a professional author. It is expertly, clearly, and pleasantly organized, with a fresh and welcoming take on the choices one faces along this path. I plan to recommend this book to my clients!”
Skye Kerr Levy, Developmental Editor

“This guide offers handy book marketing tools for first-time and repeat self-published and traditionally published authors. It is written using an easy to read, jargon free approach. I highly recommend it.”
—Sheryl Bass, M.A., M.S.W., Publicist

“This book is a writer’s book marketing book; it gets authors over the emotional bridge from writing a book to marketing and selling it.”
—Kate Brenton, author and podcast host, Rebirth: Real-Life Stories About What Happens When You Let Go and Let Life Lead

“Claudine and Julie’s book, Get Your Book Seen and Sold, is a very good reference that any author can use to get their book published and sold. They put the fundamentals together from personal experience, which is a very good viewpoint to have when sharing advice.”
—Julie and Cynthia, 2 Blondes Media Management, book marketers

“What an incredible resource! Everything you need in one place to make an informed decision on best next steps to publishing and marketing your book. I wish this was available when I was figuring out the best way to bring my vision to life as a new author. This book is a must read for new and/or aspiring authors.”
—Kelly Hopton-Jones, author of Someday, blogger at Hillside Farmhouse

“I started reading this book just as I was finishing work on the rough draft of my second book.
I changed my entire self-publishing strategy while reading it, as I could see some of the mistakes I had made with my first book. The biggest mistake was rushing the process, so I started to slow it down. Claudine and Julie present practical advice for all aspects of publishing and I’m excited to put it into practice.”
Sarah Styf, educator, author, podcaster

“My copy is already dog-eared. This is my new go-to guide as I navigate the often intimidating business of book marketing and publishing. Thank you, Claudine and Julie, for sharing the secrets of the trade.”
Ellen Robertson Green, author of A Little Off the Charts: A Memoir

“What a fantastic book for authors at any stage of their publishing journey. Whether you have your book out already or you are still considering your path to publishing (i.e. traditional versus self-publishing), you’ll want to pick up a copy of this book. Claudine and Julie help you figure out the right type of marketing for you with (very helpful!) actionable steps along the way.”
—Nicole Pyles, Writer, PR Consultant, and Blog Tour Manager

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